Latest Sports marketing News

Allmendinger to return to Cup Series full time next season

Oct. 05, 2022 13:17 PM EDT

CHARLOTTE, N.C. (AP) — AJ Allmendinger's NASCAR career will come full circle in 2023 when he returns to the Cup Series full time to drive for Kaulig Racing. Allmendinger retired after the 2018 season but was lured back into competition by his close friends Matt Kaulig and Chris...

Warriors-Wizards games in Japan to woo NBA fans, sponsors

Sep. 29, 2022 17:07 PM EDT

TOKYO (AP) — Before Stephen Curry makes a single 3-pointer, before Rui Hachimura gets his first ovation from Japanese fans who came to cheer one of their own, the NBA Japan Games are already a huge win in one regard. The money. Big money is riding on — and getting...

UFC mysteriously closes show at Vegas campus to fans, media

Sep. 29, 2022 17:01 PM EDT

LAS VEGAS (AP) — The UFC is holding its next fight show without fans or media members in attendance, and the mixed martial arts promotion isn't saying why. The UFC will stage a 13-bout Fight Night card at the Apex Gym on its corporate campus in Las Vegas on Saturday night, but no...

Former El Salvador soccer boss sentenced in US bribery case

Sep. 29, 2022 13:32 PM EDT

NEW YORK (AP) — The former president of El Salvador’s soccer federation was sentenced on Thursday to 16 months in prison in the long-running FIFA corruption scandal. Reynaldo Vasquez, 66, told a judge in federal court in Brooklyn that he felt “great shame” over his role in a...

NFL teams use new rights to jockey for fans, revenue in UK

Sep. 29, 2022 11:21 AM EDT

LONDON (AP) — The “J-E-T-S” chants gave way to British-accented berating of quarterback Joe Flacco at the London sports pub where fans watched the Cincinnati Bengals ease to victory last week. Sebastian Randazzo is optimistic, though. The young Englishman who founded a Jets fan...

Foyt promotes Benjamin Pedersen to IndyCar for 2023 season

Sep. 28, 2022 11:13 AM EDT

Benjamin Pedersen is the first driver to land a promotion from Indy Lights into IndyCar as AJ Foyt Racing confirmed Wednesday he'll be part of its 2023 lineup. Pedersen, a 23-year-old dual citizen of Denmark and the United States, spent last season running the full Indy Lights...

Yankees, LeBron James to invest in AC Milan soccer team

Aug. 30, 2022 14:33 PM EDT

NEW YORK (AP) — Baseball’s elite are getting involved with one of Europe’s most celebrated soccer clubs. The New York Yankees are becoming a minority investor in Italian champion AC Milan, the second soccer team the baseball power will partially own after MLS’s New York City....

Noah Gragson to move to Cup Series in 2023 with Petty GMS

Aug. 10, 2022 15:28 PM EDT

Noah Gragson finally earned a promotion to NASCAR's top level and will drive for Petty GMS next season. Gragson will replace Ty Dillon in the No. 42 Chevrolet beginning with next season's exhibition race at Los Angeles Memorial Coliseum. He will be teammates with Erik Jones, who...

Jake Paul match at MSG off over Rahman's weight issues

Jul. 30, 2022 21:09 PM EDT

NEW YORK (AP) — Jake Paul's boxing match at Madison Square Garden next week has been canceled after his promotional team said opponent Hasim Rahman Jr. did not intend to honor the contracted weight limit. Most Valuable Promotions said Saturday that Rahman had signed a contract July...

Federal judge again rules in favor of Williamson in lawsuit

Jul. 22, 2022 16:51 PM EDT

WINSTON-SALEM, N.C. (AP) — A federal judge in North Carolina has again ruled in favor of NBA All Star Zion Williamson, this time in connection with a lawsuit he filed against a marketing agent two years ago in an attempt to break a contract. U.S. District Court Judge Loretta Biggs...