Latest Sports sponsorship News

Arrow Electronics commits to sponsor extension with McLaren

Sep. 19, 2021 12:02 PM EDT

MONTEREY, Calif. (AP) — The tiny IndyCar team Sam Schmidt formed 20 years ago moved another step toward becoming an elite organization with a sponsorship extension by Arrow Electronics announced ahead of Sunday's race at Laguna Seca. Arrow McLaren SP said only that the...

Cantlay too busy concentrating to think of celebrating

Sep. 14, 2021 15:48 PM EDT

Even with the kind of season that earned him the PGA Tour vote as player of the year, Patrick Cantlay doesn’t watch a lot of his golf highlights on television. And when he does, there are some things he doesn’t remember or can’t explain. Take...

Michigan State football, basketball players to get $6,000

Sep. 08, 2021 13:56 PM EDT

DETROIT (AP) — A suburban Detroit mortgage company led by a former Michigan State walk-on will pay $500 a month to all football players and members of the men's basketball team. The sponsorship by Mat Ishbia and United Wholesale Mortgage will provide more than 130 MSU...

Broadcasters urged to cancel plans to cover Beijing Olympics

Sep. 08, 2021 02:16 AM EDT

TOKYO (AP) — Some of the world’s largest broadcasters including American network NBC are being asked by human rights groups to cancel plans to cover next year's Winter Olympics in Beijing. The Winter Games are scheduled to open on Feb. 4. The request comes in an open...

Fiesta Bowl, Caesars announce sports betting partnership

Aug. 23, 2021 12:21 PM EDT

PHOENIX (AP) — The Fiesta Bowl Organization announced a multi-year partnership with Caesars Entertainment on Monday, pairing one of the biggest postseason college football games with legal sports gambling in Arizona. It’s the first partnership between a college bowl...

MLB to end 70-year partnership with Topps trading cards

Aug. 20, 2021 10:56 AM EDT

Major League Baseball is ending a 70-year relationship with trading card company Topps after signing a new partnership with a rival company. The loss of the MLB partnership immediately scuttled a deal announced earlier this year that would have made Topps a publicly...

IndyCar to return to Iowa Speedway for 2022 doubleheader

Aug. 19, 2021 16:06 PM EDT

IndyCar will return next season to Iowa Speedway, a short oval track beloved by fans and drivers that had fallen off the schedule after 14 years. The track in Newton will host a doubleheader next July in a deal brokered between IndyCar Series owner Roger Penske, team...

AP source: NHL teams OK'd to add sponsor patches on jerseys

Aug. 17, 2021 16:02 PM EDT

Jersey advertisements are coming to the NHL. The league will allow teams to put sponsor patches on jerseys beginning with the 2022-23 season after the board of governors unanimously approved the move, according to a person with knowledge of a memo sent this week. The...

Lottery announces partner; sports betting closer to reality

Aug. 12, 2021 19:03 PM EDT

The Connecticut Lottery Corporation announced Thursday it is partnering with Rush Street Interactive, an online casino and sports betting company that operates in 10 states, marking the latest development in Connecticut's push to have legalized sports wagering up and running soon. ...

Mack shoots 64 to win decisively at APGA Tour Championship

Aug. 10, 2021 18:54 PM EDT

DULUTH, Ga. (AP) — Willie Mack III ran off three early birdies to pull away and closed with an 8-under 64 on Tuesday for a six-shot victory in the Mastercard APGA Tour Championship. The victory was worth $27,500 to Mack. He earned $10,000 for the victory at the TPC...