Latest Sports sponsorship News

Alex Bowman seeks big Nashville weekend for sponsor Ally

Jun. 24, 2022 13:05 PM EDT

LEBANON, Tenn. (AP) — Alex Bowman looks back at last year’s return to Nashville Superspeedway as a bit of a bust. The weekend opened just fine: Hendrick Motorsports announced a two-year contract extension with Bowman that locked him in the No. 48 Chevrolet through 2023. The deal...

Major League Baseball allows teams to sell CBD sponsorships

Jun. 22, 2022 20:33 PM EDT

NEW YORK (AP) — Major League Baseball teams have been told they can sell CBD sponsorships. CBD stands for cannabidiol and is a chemical compound found naturally in cannabis plants. The commissioner's office informed teams that a sponsor would need to be certified by...

Naomi Osaka, LeBron James team up for entertainment venture

Jun. 21, 2022 18:15 PM EDT

LOS ANGELES (AP) — LeBron James and Naomi Osaka are becoming teammates in the entertainment world. Tennis star Osaka and her agent and business partner, Stuart Duguid, are forming a media company called Hana Kuma in partnership with The SpringHill Company, which was created by NBA...

Faldo to retire as lead CBS analyst, replaced by Immelman

Jun. 21, 2022 15:27 PM EDT

CROMWELL, Conn. (AP) — Nick Faldo is leaving 16 years as the lead golf analyst for CBS Sports. In his place will be another former Masters champion. No, not Phil Mickelson. CBS announced Tuesday that Trevor Immelman of South Africa, who won the 2008 Masters and will...

Tokyo closes books on delayed Games; $13 billion price tag

Jun. 21, 2022 10:53 AM EDT

TOKYO (AP) — The final price tag for last year's COVID-delayed Tokyo Olympics was put at $13 billion (1.4 trillion Japanese yen), the organizing committee said Tuesday in its final act before it is dissolved at the end of the month. The cost was twice what was forecast in 2013 when...

Apple, MLS announce 10-year streaming partnership

Jun. 14, 2022 13:42 PM EDT

Apple's foray into live sports took a big step forward Tuesday. Apple and Major League Soccer have announced a 10-year partnership on a streaming service that will allow fans to watch every game without local blackouts or restrictions. The service will be available exclusively...

Defectors open Saudi-funded golf series amid pomp, fractures

Jun. 09, 2022 18:27 PM EDT

ST. ALBANS, England (AP) — At a distance it looked like a military flypast and Grenadier Guards trumpeting in a royal-style occasion. Only it wasn’t an extension of Queen Elizabeth II's Jubilee celebrations but the launch of the Saudi-funded golf breakaway, attempting to bring a sense of faux...

Crypto meltdown is wake-up call for many, including Congress

Jun. 07, 2022 17:43 PM EDT

NEW YORK (AP) — Meltdowns in the cryptocurrency space are common, but the latest one really touched some nerves. Novice investors took to online forums to share tales of decimated fortunes and even suicidal despair. Experienced crypto supporters, including one prominent billionaire, were left...

Women's golf youth movement includes rising stars Ko, Korda

Jun. 03, 2022 16:22 PM EDT

SOUTHERN PINES, N.C. (AP) — Women’s golf is on the rise, a momentum swing not lost on fans and sponsors. With an abundance of emerging stars gaining notoriety, the sport is drawing more attention — and sponsorships — in the post-Covid era. Tickets sales for this week’s U.S....

Serie A champion Milan to be sold to RedBird for $1.3B

Jun. 01, 2022 11:24 AM EDT

MILAN (AP) — Less than two weeks after celebrating AC Milan’s league title win with thousands of fans, Gerry Cardinale is on the verge of becoming the new owner of the storied Serie A club. Cardinale is the founder and managing partner of American investment firm RedBird Capital...