Latest Marketing and advertising News
Notre Dame reopening spectacle caps a stellar year for luxury house LVMH
PARIS (AP) — The reopening of Notre Dame was a solemn celebration of cultural and spiritual renewal. Yet for some, the historic cathedral's revival also felt like a meticulously choreographed branding event by LVMH and other luxury conglomerates. Bernard Arnault, the lowkey...
Small businesses plan events, start marketing earlier to deal with shorter holiday shopping season
The holiday shopping season is underway, and this year small businesses have less time to capitalize on the busy shopping period. Only 27 days separate Thanksgiving and Christmas — five fewer than last year. But there are still ways to make the most of a shorter season. ...
NYC ad agency titans Omnicom and Interpublic to form $30 billion marketing powerhouse
Omnicom is buying Interpublic Group in a stock-for-stock deal that will create the largest ad agency in the world with combined annual revenue of almost $26 billion. The names may be unfamiliar to many Americans, but some of their marketing campaigns are iconic. Those include “Got...
Why your favorite catalogs are smaller this holiday season
PORTLAND, Maine (AP) — Honey, they shrunk the catalogs. While retailers hope to go big this holiday season, customers may notice that the printed gift guides arriving in their mailboxes are smaller. Many of the millions of catalogs getting sent to U.S. homes were...
MLB players' union affiliate reaches agreement with FanDuel after agreeing to dismiss lawsuit
NEW YORK (AP) — A commercial affiliate of the Major League Baseball Players Association reached a licensing agreement with FanDuel after agreeing to dismiss a lawsuit against the company. MLB Players Inc. said Tuesday it signed a non-exclusive product and marketing licensing...
Radical Jaguar rebrand and new logo sparks ire online
NEW YORK (AP) — A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in brightly colored outfits — and no car. The rebrand, which includes a new logo, is slated to launch Dec. 2 during the Miami Art Week, when the...
Grocery chains vie for a place on Thanksgiving tables with turkey dinner deals and store brands
NEW YORK (AP) — With Thanksgiving less than two weeks away, Walmart, Target, Aldi and other grocers are competing for a place on holiday tables with turkey dinner deals and other promotions to tempt Americans who haven't recovered from recent food price inflation. Walmart, the...
CFN Enterprises: Q3 Earnings Snapshot
WHITEFISH, Mont. (AP) — WHITEFISH, Mont. (AP) — CFN Enterprises Inc. (CNFN) on Friday reported net income of $973,000 in its third quarter. The Whitefish, Montana-based company said it had net income of 1 cent per share. The marketing company posted revenue of $6.8...
Small businesses can capitalize on Small Business Saturday with some planning
NEW YORK (AP) — Small Business Saturday — the Saturday after Thanksgiving — is coming up. But it doesn’t always translate to big sales for small businesses. There are some things small business owners should keep in mind when marketing themselves for the big holiday shopping weekend. ...
As sports betting addiction takes hold in Brazil, the government moves to crack down
SAO PAULO (AP) — “King” doesn’t disclose his real name. Even clients of his Sao Paulo newsstand have to call him by his moniker. The Brazilian online sports gambling addict lowered his profile after a loan shark threatened to put bullets in his head if he didn’t pay up. ...
