Latest Marketing to children News

Mass shootings give rise to bullet-resistant backpacks

Aug. 9, 2019 7:19 PM EDT

NEW YORK (AP) — Companies like Guard Dog Security, TuffyPacks and Bullet Blocker are peddling bullet-resistant backpacks for children in time for the back-to-school shopping season. But critics argue they are using tragedy as a marketing opportunity and exploiting parents' worst fears. Safety is high on...

Connecticut launches investigation into vaping health claims

Jul. 31, 2019 4:57 PM EDT

HARTFORD, Conn. (AP) — Connecticut launched an investigation Wednesday into the marketing practices of Juul Labs, becoming the latest state to probe the vaping product manufacturer's health claims and appeal to young people. State Attorney General William Tong said his probe is part of a national effort to...

Juul exec: Never intended electronic cigarette for teens

Jul. 26, 2019 5:10 AM EDT

WASHINGTON (AP) — A top executive for Juul Labs said that his company never intended its electronic cigarettes to be adopted by underage teenagers, as House lawmakers on Thursday accused the company of fueling the vaping craze among high schoolers. Co-founder James Monsees testified that Juul developed its...