Latest Sports marketing News

FILE - In this Feb. 13, 2020, file photo, New Orleans Pelicans forward Zion Williamson grabs a rebound during the first half of an NBA basketball game against the Oklahoma City Thunder in New Orleans. The marketing agent who has sued NBA rookie Williamson wants the former Duke star to answer questions about whether he received improper benefits before playing his lone season with the Blue Devils. (AP Photo/Matthew Hinton, File)

Judge denies Williamson bid to nix improper-benefits inquiry

Jun. 2, 2020 3:54 PM EDT

A Florida judge has denied NBA rookie Zion Williamson’s attempt to block his former marketing agent’s effort to have the ex-Duke star answer questions about whether he received improper benefits before playing for the Blue Devils. Prime Sports Marketing and company president Gina Ford filed a...

FILE - In this Feb. 13, 2020, file photo, New Orleans Pelicans forward Zion Williamson grabs a rebound during the first half of an NBA basketball game against the Oklahoma City Thunder in New Orleans. The marketing agent who has sued NBA rookie Williamson wants the former Duke star to answer questions about whether he received improper benefits before playing his lone season with the Blue Devils. (AP Photo/Matthew Hinton, File)

Williamson seeks to avoid answering ex-agent's questions

May. 28, 2020 4:55 PM EDT

MIAMI (AP) — Attorneys for NBA rookie Zion Williamson seek to block his former marketing agent’s effort to have the ex-Duke star answer questions about whether he received improper benefits before playing for the Blue Devils. In a Florida court filing last week, Williamson’s attorneys say...

FILE - In this Feb. 13, 2020, file photo, New Orleans Pelicans forward Zion Williamson grabs a rebound during the first half of an NBA basketball game against the Oklahoma City Thunder in New Orleans. The marketing agent who has sued NBA rookie Williamson wants the former Duke star to answer questions about whether he received improper benefits before playing his lone season with the Blue Devils. (AP Photo/Matthew Hinton, File)

Zion Williamson's lawyers doubt marketing firm's contract

May. 22, 2020 4:03 PM EDT

WINSTON-SALEM, N.C. (AP) — Lawyers for New Orleans Pelicans rookie Zion Williamson want a federal judge in North Carolina to rule that a marketing firm suing Williamson for $100 million never had a valid contract with the former Duke star. Prime Sports Marketing and its president, Gina Ford, sought...

This undated graphic image released by the Los Angeles Rams NFL football team shows a composite of their new uniforms - two versions of 'royal,' from left, and 'bone' at right. The Rams have unveiled new uniforms ahead of their move into SoFi Stadium this year. (Los Angeles Rams via AP)

Rams unveil new uniforms with classic colors, modern twists

May. 13, 2020 5:12 PM EDT

LOS ANGELES (AP) — The Los Angeles Rams unveiled new uniforms Wednesday, putting a modern aesthetic on their classic horned helmets and traditional color scheme ahead of their move into SoFi Stadium this year. Two of the Rams' three new looks are broadly similar to their primary royal-blue-and-yellow...

FILE - In this Feb. 13, 2020, file photo, New Orleans Pelicans forward Zion Williamson grabs a rebound during the first half of an NBA basketball game against the Oklahoma City Thunder in New Orleans. The marketing agent who has sued NBA rookie Williamson wants the former Duke star to answer questions about whether he received improper benefits before playing his lone season with the Blue Devils. (AP Photo/Matthew Hinton, File)

Agent seeks Zion Williamson's answers on improper benefits

May. 11, 2020 5:04 PM EDT

The marketing agent who has sued NBA rookie Zion Williamson wants the former Duke star to answer questions about whether he received improper benefits before playing his lone season with the Blue Devils. Prime Sports Marketing and company president Gina Ford filed a lawsuit last summer in a Florida court,...

FILE - In this Jan. 5, 2020, file photo, Seattle Seahawks' D.K. Metcalf speaks during a news conference after an NFL wild-card playoff football game in Philadelphia. Metcalf says the best advice he received as a rookie was to sit and observe. Metcalf shared some of his experiences from last year with 547 rookies on the NFL's rookie webinar held virtually after the draft. (AP Photo/Matt Rourke, File)

Big question at NFL rookie webinar: locker room assimilation

May. 9, 2020 11:23 AM EDT

D.K. Metcalf says the best advice he received as a rookie was to sit down last at team meetings. Metcalf shared his experience as a first-year wide receiver for the Seattle Seahawks with 547 players in the NFL’s first rookie webinar after the draft last month. Jacksonville Jaguars quarterback Gardner...

FILE - In this Aug. 4, 2018, file photo, Henry Cejudo, left, kicks Demetrious Johnson during their UFC flyweight title mixed martial arts bout at UFC 227 in Los Angeles. Cejudo is scheduled to fight Dominick Cruz at UFC 249 in Jacksonville, Fla., on Saturday, May 9, 2020. (AP Photo/Chris Carlson, File)

Blood, sweat and swabs: UFC seeks safe shows in pandemic

May. 7, 2020 6:58 PM EDT

Even before they check in to the hotel, every fighter, coach, cameraman, journalist and UFC employee arriving in Jacksonville, Florida, is immediately directed to a screening station. Their temperatures are taken, and their fingers are pricked for a coronavirus antibody test. And then comes the part that reduces...

FILE - In this March 2, 2019, file photo, Anthony Smith, left, hits Jon Jones in a light heavyweight mixed martial arts title bout at UFC 235 in Las Vegas. The UFC has announced the full fight lineups for its shows scheduled for May 13, 2020, and May 16, 2020, in Jacksonville, Fla., as the mixed martial arts promotion moves closer to resuming competition amid the coronavirus pandemic. The nine-bout show on May 13 will be headlined by former light heavyweight title contenders Smith and Glover Teixeira. (AP Photo/John Locher, File)

UFC announces matchups for 2 upcoming shows in Jacksonville

May. 1, 2020 6:52 PM EDT

The UFC has announced the full fight lineups for its shows scheduled for May 13 and May 16 as the mixed martial arts promotion moves closer to resuming competition amid the coronavirus pandemic. The UFC plans to stage several shows without fans at VyStar Veterans Memorial Arena in Jacksonville, Florida, this...

FILE - In this Nov. 2, 2018, file photo, UFC president Dana White speaks at a press conference in New York. The UFC is returning to competition on May 9 with three shows in eight days in Jacksonville, Florida. The mixed martial arts promotion announced its plans Friday, April 24, 2020, to return to action after postponing and canceling several shows due to the coronavirus pandemic. Dana White also plans to hold shows on May 13 and May 16 at the same arena in Florida. Only “essential personnel” will be in the arena, according to White. (AP Photo/Julio Cortez, File)

UFC to hold 3 shows without fans in Jacksonville, Florida

Apr. 24, 2020 3:21 PM EDT

The UFC is returning to competition on May 9 for three shows without fans in eight days in Jacksonville, Florida. The mixed martial arts promotion announced its plans Friday to return to action after postponing and canceling several shows due to the coronavirus pandemic. UFC 249 will be held May 9 at VyStar...

A locked gate is seen by the Etihad Stadium where Manchester City was due to play Burnley in an English Premier League soccer match Saturday March 14, 2020, after all English soccer games were cancelled due to the spread of the COVID-19 Coronavirus. For most people, the new COVID-19 coronavirus causes only mild or moderate symptoms, but for some it can cause more severe illness.(AP Photo/Jon Super)

The Latest: Calipari foundation receives $1 million donation

Apr. 20, 2020 4:36 PM EDT

The Latest on the effects of the coronavirus outbreak on sports around the world: ___ Kentucky coach John Calipari’s foundation helping charities provide COVID-19 pandemic relief has received a $1 million donation. The Hall of Fame coach recently began his “Coffee With Cal” video series on...