Latest Advertising and marketing industry News

Social media hammered by mounting questions over advertising

May. 24, 2022 19:42 PM EDT

Social media has had a rough 2022 with lingering questions about advertising spending, political ads and a $44 billion takeover of Twitter that may or may not be happening, depending on which Elon Musk tweet you read. Then late Monday Snap, which runs the Snapchat app that features...

Facebook, Instagram to reveal more on how ads target users

May. 23, 2022 18:16 PM EDT

WASHINGTON (AP) — Facebook parent Meta said it will start publicly providing more details about how advertisers target people with political ads just months ahead of the U.S. midterm elections. The announcement follows years of criticism that the social media platforms withhold...

Broadcast TV's reduced role made clear in fall presentations

May. 20, 2022 10:53 AM EDT

They never even made it onto the stage. There were constant reminders of the diminished influence of broadcast television networks this past week, when entertainment companies Paramount, Disney, Warner Bros. Discovery, NBC Universal and Fox hawked their upcoming wares to advertisers...

College football, XFL, Australian Open headline ESPN slate

May. 17, 2022 19:22 PM EDT

Three huge matchups to kick off the college football season, the XFL, a new Australian Open agreement and two new “30 for 30” documentaries were announced Tuesday by ESPN as part of its presentation to advertisers in New York. The five-year agreement with the XFL concluded the...

NBC, Fox offer fall television plans, to a point amid change

May. 16, 2022 18:15 PM EDT

NEW YORK (AP) — Something was missing when Fox announced its plans for the fall television season: a schedule. It was one of several signs of how the business has changed since networks resumed their annual glitzy presentations for advertisers, which had been suspended because of...

Fox tries something new by holding release of fall schedule

May. 16, 2022 10:53 AM EDT

NEW YORK (AP) — Something was missing Monday when Fox announced its plans for the fall television season — a schedule. Fox Entertainment CEO Charles Collier said that the network was trying a “new approach” and giving equal weight to its Tubi streaming service by not...

China grants first driverless taxi permits to Baidu, Pony.ai

Apr. 28, 2022 03:00 AM EDT

BEIJING (AP) — China has granted Chinese internet services company Baidu and a rival autonomous car company, Pony.ai, permits to provide driverless ride-hailing services to the public in Beijing, a significant regulatory step in the country's pursuit of driverless technology. The...

Shares of Facebook parent Meta soar despite growth slowdown

Apr. 27, 2022 18:06 PM EDT

Facebook parent Meta's first quarter profit and its count of daily users jumped past Wall Street's expectations despite the company's slowest revenue growth since going public a decade ago. Shares were up sharply in after-hours trading. Meta cut a sharp contrast with Google parent...

Battling the odds: Elisabeth Moss prefers a dramatic workday

Apr. 26, 2022 12:24 PM EDT

NEW YORK (AP) — She navigated a 1960s advertising agency boys club on “Mad Men," leads the charge against a totalitarian regime on “The Handmaid's Tale” and fought back against an abusive partner in the 2020 movie “The Invisible Man.” Based on her career choices, it makes sense to want...

Elon Musk to buy Twitter for $44B and take it private

Apr. 25, 2022 22:45 PM EDT

Elon Musk reached an agreement to buy Twitter for roughly $44 billion on Monday, promising a more lenient touch to policing content on the social media platform where he — the world's richest person — promotes his interests, attacks critics and opines on a wide range of issues to more than 83...