Latest Sports sponsorship News

Ex-baseball All-Star announces Hawaii cannabis partnership

Aug. 9, 2019 9:25 AM EDT

WAILUKU, Hawaii (AP) — Former Major League Baseball All-Star Shane Victorino has announced a partnership agreement between his Hawaii cannabis business and a California-based hemp business, a report said. Victorino's company, Legacy Ventures Hawaii, has partnered with Arcadia Biosciences on Tuesday to...

American Airlines first sponsor for Rams, Chargers stadium

Aug. 6, 2019 9:56 PM EDT

INGLEWOOD, Calif. (AP) — The new stadium at Hollywood Park being built for the Los Angeles Rams and Los Angeles Chargers has reached another milestone — its first corporate sponsor. The LA Stadium and Entertainment District at Hollywood Park announced that American Airlines will be a founding...

Redskins to offer gambling-focused preseason telecast

Aug. 6, 2019 9:33 PM EDT

The Washington Redskins will become the first NFL team to have a gambling-focused telecast of their games, offering cash prizes to viewers who correctly predict in-game outcomes during the preseason. The telecasts on the regional cable network NBC Sports Washington will follow a formula established by the...

Meek Mill launches new record label with Jay-Z's Roc Nation

Jul. 24, 2019 1:27 PM EDT

NEW YORK (AP) — Meek Mill is in a Jay-Z state of mind: The Philadelphia rapper-turned-entrepreneur is launching a new record label in a joint venture with Jay-Z's Roc Nation. The two hip-hop players celebrated the launch of Dream Chasers Records on Tuesday at the Roc Nation headquarters in New York City,...

Storm sponsor 3-on-3 team to help US qualify for Olympics

Jul. 23, 2019 2:37 AM EDT

NEW YORK (AP) — Alexis Peterson and her Force 10 teammates see themselves as the "Founding Mothers." They are the first group of women to be sponsored by a WNBA team to play 3-on-3 basketball. They hope it's just the beginning. The Seattle Storm ownership group put together a pilot program with Peterson,...

Tokyo 1-Year Out: Scandal, high costs but unrivaled demand

Jul. 22, 2019 2:22 AM EDT

TOKYO (AP) — Despite scandals, rising costs and doubts about the economic payoff, the Tokyo Olympics will be a must-see event — if you can find a ticket or a hotel room — when they open in a year. Tokyo was supposed to be a "safe pair of hands" after Rio de Janeiro's corruption and...

Olympic robots offer 'virtual' attendance, help out on field

Jul. 21, 2019 10:27 PM EDT

TOKYO (AP) — A cart-like robot scuttles across the field to bring back javelins and discuses. A towering screen-on-wheels is designed for "virtual" attendance. The cute ones are, naturally, the likeness of the Olympic and Paralympic mascots. Japanese automaker Toyota Motor Corp., a major Olympic sponsor,...

Alibaba to run Olympic ticketing for Beijing, likely beyond

Jul. 19, 2019 7:16 AM EDT

LAUSANNE, Switzerland (AP) — The IOC says top-tier sponsor Alibaba will run ticketing services for the 2022 Beijing Winter Olympics, putting the Chinese online retail giant in line to do the same for future hosts Paris and Los Angeles. The International Olympic Committee says the Beijing contract to sell...

USA Swimming signs deal with first alcohol sponsor

Jul. 17, 2019 3:07 PM EDT

COLORADO SPRINGS, Colo. (AP) — USA Swimming has signed on with its first alcohol sponsor. The national governing body said Wednesday that it has a multiyear deal with Golden Road Brewing. Terms weren't disclosed. The deal calls for Golden Road to serve as co-presenting sponsor of VIP hospitality at USA...

Column: Spire played the game right and got a NASCAR win

Jul. 8, 2019 2:28 PM EDT

DAYTONA BEACH, Fla. (AP) — When Furniture Row Racing decided to fold, team owner Barney Visser enlisted an industry agency to help him sell off his assets. Visser wanted Spire Sports and Entertainment to sell the charters he owned that guaranteed entry into the top racing series in the United States. Spire...