Latest Corporate sponsorship News

Senior tour long, long ways off for Phil Mickelson

Jan. 15, 2020 5:36 PM EST

LA QUINTA, Calif. (AP) — Five months away from his 50th birthday, Phil Mickelson is still a long, long ways from the senior tour. “When I stop hitting bombs I'll play the Champions Tour, but I'm hitting some crazy bombs right now,” Mickelson said Wednesday, a day before he opens the year at...

Swedish driver Ericsson lands hot chocolate company sponsor

Jan. 14, 2020 10:27 AM EST

CHARLOTTE, N.C. (AP) — A hot chocolate company led by Hollywood stuntman and occasional racer Stanton Barrett has signed as primary sponsor for Swedish driver Marcus Ericsson at Chip Ganassi Racing. This is the first entry into IndyCar for Huski Chocolate, a company headquartered in Stockholm that already...

Jon Rahm smiles after chipping in for eagle on the ninth green during third round of the Tournament of Champions golf event, Saturday, Jan. 4, 2020, at Kapalua Plantation Course in Kapalua, Hawaii. (AP Photo/Matt York)

How a jazz drummer helped get Wisconsin-based Sentry to Maui

Jan. 5, 2020 7:31 PM EST

KAPALUA, Hawaii (AP) — The PGA Tour celebrated the start of a new year by announcing Wisconsin-based Sentry Insurance, in only its third year as title sponsor at Kapalua, had agreed to a 10-year extension through 2030. How a 115-year-old company from the heart of Wisconsin, with no history of national...

Sentry signs 10-year extension as title sponsor at Kapalua

Dec. 31, 2019 7:41 PM EST

KAPALUA, Hawaii (AP) — The PGA Tour is beginning a new year by announcing a 10-year deal with Sentry Insurance as title sponsor of the Tournament of Champions, making Kapalua the home of PGA Tour winners through at least the end of the next decade. The extension means Wisconsin-based Sentry will be the...

Incoming Wichita mayor's gala to raise money for wife's PAC

Dec. 31, 2019 5:50 PM EST

WICHITA, Kan. (AP) — Wichita's incoming mayor is planning a formal gala to celebrate his inauguration next month that will raise money for a political action committee run by his wife. Mayor-elect Brandon Whipple's plans include individual and corporate sponsorships of up to $2,500 for his Jan. 11...

Reno's PGA Tour stop moving to Lake Tahoe next July 2-5

Dec. 18, 2019 6:05 PM EST

RENO, Nev. (AP) — The PGA Tour tournament that's been held in Reno since 1999 is moving next summer to another mountain course designed by Jack Nicklaus about 30 miles (48 kilometers) away near Lake Tahoe, tournament officials announced Wednesday. Barracuda Networks, a San Francisco Bay Area-based tech...

Music City Bowl announces new title sponsor starting in 2020

Dec. 18, 2019 5:38 PM EST

NASHVILLE, Tenn. (AP) — The Music City Bowl will have a new title sponsor in TransPerfect starting in 2020 when the bowl pits teams from the Southeastern Conference and Big Ten. The multi-year deal announced Wednesday replaces Franklin American Mortgage with TransPerfect, a company that specializes in...

Silver medalist to lead new Danish team in SailGP league

Dec. 11, 2019 3:20 PM EST

SAN DIEGO (AP) — Olympic silver medalist Jonas Hogh-Christensen will lead a new Danish team in the SailGP global league. Denmark SailGP Team, announced Wednesday, joins the six national teams returning from the inaugural season. Hogh-Christensen won the silver medal in the Finn class at the 2012 London...

FILE - In this Nov 24, 2009, file photo, a University of Phoenix billboard is shown in Chandler, Ariz. The University of Phoenix for-profit college and its parent company will pay $50 million and cancel $141 million in student debt to settle allegations of deceptive advertisement brought by the Federal Trade Commission. (AP Photo/Matt York, File)

U of Phoenix agrees to settle FTC case alleging deceptive ad

Dec. 10, 2019 2:56 PM EST

The University of Phoenix and its parent company have agreed to pay $50 million in cash and cancel $141 million in student debt to settle allegations of deceptive advertisement brought by the Federal Trade Commission. The deal, announced Tuesday, settles a dispute over an ad campaign the for-profit college...

FILE - In this May 6, 2015, file photo , LPGA commissioner Mike Whan speaks during a press conference at The Players Championship golf tournament in Ponte Vedra Beach, Fla. Whan pulled the LPGA Tour out of a deep hole when he took over as commissioner nine years ago, and he’s not finished yet. Whan has signed what the LPGA described only as a long-term contract extension that keeps him in charge as women’s golf tries to expand its exposure through a new television contract being negotiated. (AP Photo/Chris O'Meara, File)

Whan wants companies to ‘walk the talk’ in sponsorship

Nov. 26, 2019 1:44 PM EST

NAPLES, Fla. (AP) — Not even Commissioner Mike Whan is clear on the length of the contract extension the LPGA Tour gave him. That’s the least of his concerns. Whan says his contract has been structured in such a way that his departure — either leaving or getting fired — is not tied to...