Latest Corporate sponsorship News

India cricket board suspends IPL deal with Chinese sponsor

Aug. 6, 2020 8:07 PM EDT

NEW DELHI (AP) — India’s cricket board has suspended its Indian Premier League title sponsorship deal with Chinese mobile phone company Vivo for the 2020 tournament. The decision comes as Indian troops are in a tense standoff with Chinese soldiers in eastern Ladakh in the Himalayas. In June, India...

Bluebikes bike share program expanding to 5 more communities

Jul. 25, 2020 9:52 AM EDT

BOSTON (AP) — The Bluebikes public bicycle sharing program is expanding its footprint in the Boston area. The program is adding new bike stations in the communities of Arlington, Chelsea, Newton, Revere and Watertown, Bluebikes said in a statement. When combined with the stations already located in Boston,...

FILE - In this Sept. 10, 2017, file photo, fans stand for the national anthem at New Era Stadium before an NFL football game between the Buffalo Bills and the New York Jets in Orchard Park, N.Y. New Era Field will no longer be the name of the stadium, after the global sports headware and clothing apparel company asked to be released from its naming rights and sponsorship agreement. No reason was provided for the move, announced Wednesday, July 15, 2020. (AP Photo/Frank Franklin II, File)

New Era asks to pull out of Bills stadium naming rights deal

Jul. 15, 2020 6:30 PM EDT

BUFFALO, N.Y. (AP) — New Era Field will no longer be the name of the Buffalo Bills home stadium, after the global sports headware and clothing apparel company asked to be released from its naming rights and sponsorship agreement. No reason was provided for the move, announced Wednesday, though it comes a...

Manchester City's Gabriel Jesus (9) celebrates after scoring his side's second goal during the English Premier League soccer match between Brighton and Manchester City at the Falmer stadium in Brighton, England, Saturday, July 11, 2020. (Cath Ivill/Pool via AP)

Analysis: Man City court win after flawed UEFA prosecution

Jul. 13, 2020 4:42 PM EDT

LONDON (AP) — In a season that could end with four trophies, Manchester City’s biggest victory hasn’t been secured by Kevin De Bruyne or Raheem Sterling. City fans are celebrating a squad of lawyers outsmarting UEFA’s judicial machinery in extra time and saving the club from a...

FILE - In this Dec. 9, 2018, file photo, FedEx Field is less than full during the second half of an NFL football game between the Washington Redskins and the New York Giants in Landover, Md. The title sponsor of the Redskins’ stadium wants them to change their name. FedEx said in a statement Thursday, July 2, 2020, “We have communicated to the team in Washington our request that they change the team name.“ (AP Photo/Mark Tenally, File)

Sponsor FedEx asks Redskins to change their name

Jul. 2, 2020 10:14 PM EDT

WASHINGTON (AP) — The title sponsor of the Washington Redskins’ stadium wants the NFL team to change its name. “We have communicated to the team in Washington our request that they change the team name,“ FedEx said in a statement Thursday. The company paid the team $205 million in 1999...

FILE - In this March 4, 2020, file photo, people wearing masks walk past the Olympic rings near the New National Stadium in Tokyo. Local Japanese sponsors have chipped in a record $3.3 billion to organize the postponed Tokyo Olympics. That's almost 60% of the income for the privately funded operating budget. With the games delayed for a year, sponsors will be asked to sign up again. (AP Photo/Jae C. Hong, File)

Tokyo Olympics must firm up $3.3 billion in sponsor income

Jun. 25, 2020 2:47 AM EDT

TOKYO (AP) — Local sponsors have chipped in a record $3.3 billion to support the postponed Tokyo Olympics. That's at least two times more than any previous Olympics, and it amounts to almost 60% of the income for the privately funded operating budget. Another 14% of the income is budgeted from ticket...

Duke's Mayonnaise new sponsor of Charlotte football games

Jun. 18, 2020 10:10 AM EDT

CHARLOTTE, N.C. (AP) — Duke’s Mayonnaise is the new title sponsor of the regular-season college football game and postseason bowl game played in Charlotte. Duke's Mayonnaise replaces Belk, whose contract ended last year. The Duke’s Mayo Classic will feature Notre Dame against Wake Forest on...

FILE - In this June 18, 2000, file photo, Tiger Woods tees off on the 18th hole on his way to winning the 100th U.S. Open Golf Championship at the Pebble Beach Golf Links in Pebble Beach, Calif. Golf Channel is airing a one-hour special on May 24 of Woods winning all four majors in a span of 10 months. (AP Photo/Elise Amendola, File)

With majors later, Woods should be in no hurry to return

Jun. 16, 2020 6:19 PM EDT

HILTON HEAD ISLAND, S.C. (AP) — When it comes to Tiger Woods returning to the PGA Tour, it’s all about the calendar. Nothing raised hopes that he would be at Hilton Head like a website tracking yachts that showed his Privacy on its way to Sea Island off the Georgia coast, about 80 miles south of the...

FILE - In this Dec. 23, 2018, file photo, Buffalo Sabres co-owner/president Kim Pegula stands on the field before an NFL football game between the Buffalo Bills and New England Patriots in Foxborough, Mass. Pegula is staying on as Sabres president with a continued focus on making the small-market franchise economically sustainable, while in the face of criticism the team has been mismanaged under her leadership. The team's co-owner told The Associated Press in a recent interview she believes she remains the best-suited for the job to streamline the operation, while acknowledging the process has taken longer than expected. (AP Photo/Steven Senne, File)

Pegula focused on efficiency; staying on as Sabres President

Jun. 11, 2020 2:55 AM EDT

BUFFALO, N.Y. (AP) — Kim Pegula is staying on as Buffalo Sabres president with a continued focus on making the small-market franchise economically sustainable, while in the face of criticism the team has been mismanaged under her leadership. The team's co-owner told The Associated Press in a recent...

Coca-Cola ends MLB sponsorship after 3 seasons

Jun. 10, 2020 3:26 PM EDT

ATLANTA (AP) — The Coca-Cola Co. has ended its sponsorship of Major League Baseball after three seasons. “Following a review of all Coca-Cola North America marketing assets at the conclusion of 2019, we made the decision to end our national sponsorship with MLB,” company spokeswoman Kate...