Latest Marketing and advertising News
With 'functional' beverages, brands rush to quench a thirst for drinks that do more than taste good
Supermarket beverage aisles are starting to look a lot more like a pharmacy. There are sodas made with mushrooms that supposedly improve mental clarity and juices packed with bacteria that claim to enhance digestive health. Water infused with collagen carries the promise of better...
Vegas, US tour and more signings: Wrexham has plenty of fun and work ahead after latest promotion
Wrexham and its Hollywood owners are halfway to the promised land. Playing in the Premier League — the world’s richest and most popular soccer league — might not be such a fanciful notion, after all, for a club that not so long ago was success-starved, financially stricken and...
Ryan Reynolds celebrates 'ride of our lives' as Wrexham gains promotion to English 3rd division
WREXHAM, Wales (AP) — The sequel turned out to be just as good for Wrexham. The Welsh team co-owned by actor Ryan Reynolds clinched promotion to the third tier of English soccer thanks to a 6-0 home win over Forest Green on Saturday. That's back-to-back promotions...
How O.J. Simpson burned the Ford Bronco into America's collective memory
The Ford Bronco initially was conceived and designed for rugged outdoorsy types, a two-door means of escape to nature from the bustling cities of mid-century America. But it had already been tamed and polished for suburbanites, with cruise control and air conditioning, by 1994, when...
From Krispy Kreme to SunChips, more and more companies roll out total solar eclipse promotions
NEW YORK (AP) — More and more businesses are taking advantage of the total solar eclipse set to dim skies across North America on Monday. In the snacks department alone, Krispy Kreme is teaming up with Oreo to sell a limited doughnut-cookie creation. Sonic Drive-In is selling a...
AT&T marketing chief on March Madness and Caitlin Clark's supernova run
NEW YORK (AP) — Who do you have winning your college basketball bracket? The head of AT&T’s marketing is hoping that you’ll respond by asking, “For which tournament?” The telecommunications giant is once again sponsoring the men’s and women’s college basketball...
Wrexham takes step closer to promotion with win over Mansfield
WREXHAM, Wales (AP) — Wrexham, the fourth-tier Welsh team co-owned by actor Ryan Reynolds, took a step toward another promotion by beating Mansfield 2-0 on Friday. Talismanic forward Paul Mullin scored both goals — finishing from a cross in the first half and converting a penalty...
New Hampshire House takes on artificial intelligence in political advertising
CONCORD, N.H. (AP) — Political ads featuring deceptive synthetic media would be required to include disclosure language under a bill passed Thursday by the New Hampshire House. Sophisticated artificial intelligence tools, such as voice-cloning software and image generators, already...
Want to feel special? Stores and restaurants with paid memberships are betting on it
NEW YORK (AP) — How much does it cost to feel special? At Chuck E- Cheese, the family entertainment and pizza chain, the price is $7.99, $11.99 or $29.99 per month. At the other end of the spectrum, the founder of a shopping app called Long Story Short wants to charge members...
Marchex: Q4 Earnings Snapshot
SEATTLE (AP) — SEATTLE (AP) — Marchex Inc. (MCHX) on Thursday reported a loss of $1.1 million in its fourth quarter. The Seattle-based company said it had a loss of 2 cents per share. Earnings, adjusted for stock option expense and amortization costs, were less than 1 cent on a...
