Latest Marketing and advertising News
The ACLU commits $2 million to Michigan's Supreme Court race for reproductive rights ads
LANSING, Mich. (AP) — The American Civil Liberties Union of Michigan has announced a multimillion-dollar investment into two races for the state Supreme Court, signaling the importance of the competition in the battleground state where control of the court is at stake. The...
Top Olympic sponsor Panasonic is ending its contract with the IOC
TOKYO (AP) — Olympic sponsor Panasonic is terminating its contract with the IOC at the end of the year, the company said in a statement Tuesday. Panasonic is one of 15 companies that are so-called TOP sponsors for the International Olympic Committee. It's not known the value of the...
Atlantic City casino workers plan ad blitz to ban smoking after court rejects ban
ATLANTIC CITY, N.J. (AP) — A group of Atlantic City casino workers seeking to ban smoking in the gambling halls will launch an advertising campaign featuring their children in response to a judge's rejection of a lawsuit that would have ended smoking in the nine casinos. The...
Mississippi seafood distributor pleads guilty to decadeslong fish mislabeling scheme
GULFPORT, Miss. (AP) — A Mississippi seafood distributor and two managers pleaded guilty Tuesday to conspiring to mislabel seafood and commit wire fraud by marketing frozen imported fish as more expensive local species, federal authorities said. Quality Poultry and Seafood Inc.,...
Marketing exec wants to shift Verizon's transactional image into one more tied to people's lives
NEW YORK (AP) — Verizon Communications has long enjoyed its position as the leading provider of mobile services in the U.S. But a new trend of price-conscious customers holding onto their old phones has hurt the bottom line for telecom companies seeking to capitalize off the sale of new mobile...
They look like — and link to — real news articles. But they're actually ads from the Harris campaign
If you're not looking too closely, some recent Kamala Harris ads may give the false impression that some leading news organizations are taking sides in the campaign for president. The advertisements, which have turned up in some Google search feeds, include links to legitimate news...
Starbucks CEO replaced by Brian Niccol, a fixer who revived Chipotle when the chain was in distress
In 2018, when Chipotle was reeling from multiple food poisoning outbreaks that had sickened 1,100 people, the company called Taco Bell CEO Brian Niccol to turn things around. As Chipotle's chairman and CEO, Niccol beefed up marketing and product innovation, added a loyalty program...
CFN Enterprises: Q2 Earnings Snapshot
WHITEFISH, Mont. (AP) — WHITEFISH, Mont. (AP) — CFN Enterprises Inc. (CNFN) on Monday reported a loss of $1.3 million in its second quarter. On a per-share basis, the Whitefish, Montana-based company said it had a loss of 2 cents. The marketing company posted...
Marchex: Q2 Earnings Snapshot
SEATTLE (AP) — SEATTLE (AP) — Marchex Inc. (MCHX) on Thursday reported a loss of $756,000 in its second quarter. The Seattle-based company said it had a loss of 2 cents per share. Losses, adjusted for stock option expense, came to 1 cent per share. The advertising...
Elon Musk's X sues advertisers over alleged 'massive advertiser boycott' after Twitter takeover
WICHITA FALLS, Texas (AP) — Elon Musk's social media platform X has sued a group of advertisers, alleging that a “massive advertiser boycott” deprived the company of billions of dollars in revenue and violated antitrust laws. The company formerly known as Twitter filed the...
