Latest Licensing agreements News

One year of NIL: How much have athletes made?

Jul. 06, 2022 17:29 PM EDT

After the first year of college sports’ name, image and likeness era, football and men’s basketball still claim the throne for the number of deals and average compensation, and social media remains the most popular way to get that NIL money. The total amount spent was about $917...

NHL, players union, alumni association team up for NFT deal

Jun. 23, 2022 09:39 AM EDT

The NHL, NHL Players’ Association and NHL Alumni Association are teaming up to get hockey into the NFT marketplace. The organizations announced a multiyear deal Thursday making Sweet their official digital collectibles partner. While not confirming exact terms, NHL executive VP of...

Players' association affiliate to market former big leaguers

May. 24, 2022 13:04 PM EDT

NEW YORK (AP) — The business arm of the baseball players' association has reached a licensing deal with the marketing organization for retired major leaguers. MLB Players Inc., an affiliate of the Major League Baseball Players Association, said Tuesday it reached a multiyear...

FIFA takes on EA Sports video game in soccer's new rivalry

May. 12, 2022 16:03 PM EDT

LONDON (AP) — The name “FIFA” can bring to mind images of the World Cup and soccer’s greatest players, like Pele, Zinedine Zidane or Lionel Messi. The acronym for the sport’s governing body may also remind some of shameless bribery and corruption. For many, though, it’s...