Latest Sports sponsorship News

Hendrick Motorsports has dropped sponsor Hooters because restaurant chain could not pay team

Jul. 03, 2024 16:36 PM EDT

CHARLOTTE, N.C. (AP) — Hendrick Motorsports has dropped longtime sponsor Hooters, saying the restaurant chain known for chicken wings and skimpy wait-staff outfits could not meet its financial commitment to the NASCAR team. Hooters had sponsored the No. 9 car driven by NASCAR Cup...

Paris is aiming for the most sustainable Olympics yet. Organizers acknowledge the plan isn't perfect

Jun. 03, 2024 08:13 AM EDT

PARIS (AP) — Of all the decisions Paris Olympics organizers made about where to hold each sport, sending surfing competitions to the other side of the world — in the Pacific waters of Tahiti — provoked the strongest reactions. Tahitians and others railed against the building of a new viewing...

Arizona State tabs Graham Rossini as its next athletic director

May. 23, 2024 12:56 PM EDT

TEMPE, Ariz. (AP) — Arizona State has named longtime sports business executive Graham Rossini as its next athletic director. An Arizona State alum, Rossini replaces Ray Anderson, who stepped down as athletic director in November. “The ability to lead the athletics...

Kris Kim makes cut at the Nelson. The 16-year-old is the youngest to do that on PGA Tour since 2015

May. 03, 2024 21:38 PM EDT

McKINNEY, Texas (AP) — Kris Kim, a 16-year-old amateur playing on a sponsor exemption at the CJ Cup Byron Nelson, became the youngest player in nine years to make the cut in a PGA Tour event. Kim finished his second round Friday with a birdie for a 4-under 67. At 7-under 135, he...