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Stores are more subdued in observing Pride Month. Some LGBTQ+ people see a silver lining in that
![Nam Y. Huh A jacket with patches from Levi's Pride collection is displayed at a Levi's Store in downtown Chicago, Monday, June 10, 2024. Many big retailers, including Levi's, Target, Old Navy and Urban Outfitters, have put out Pride collections for years. (AP Photo/Nam Y. Huh)](https://mapi.associatedpress.com/v2/items/c528c9d467b249a1be02ed2fc407a85c/preview/preview.jpg?s=680x)
A jacket with patches from Levi's Pride collection is displayed at a Levi's Store in downtown Chicago, Monday, June 10, 2024. Many big retailers, including Levi's, Target, Old Navy and Urban Outfitters, have put out Pride collections for years. (AP Photo/Nam Y. Huh)
![Nam Y. Huh A jacket is displayed with a 2024 Levi's Pride collection patch at Levi's Store in downtown Chicago, Monday, June 10, 2024. Many big retailers, including Levi's, Target, Old Navy and Urban Outfitters, have put out Pride collections for years. (AP Photo/Nam Y. Huh)](https://mapi.associatedpress.com/v2/items/79527fbbaf694a26afc74b1a7d9c1672/preview/preview.jpg?s=680x)
A jacket is displayed with a 2024 Levi's Pride collection patch at Levi's Store in downtown Chicago, Monday, June 10, 2024. Many big retailers, including Levi's, Target, Old Navy and Urban Outfitters, have put out Pride collections for years. (AP Photo/Nam Y. Huh)
![Nam Y. Huh A jean skirt is displayed with a 2024 Levi's Pride collection patch and tabs at Levi's Store in downtown Chicago, Monday, June 10, 2024. Many big retailers, including Levi's, Target, Old Navy and Urban Outfitters, have put out Pride collections for years. (AP Photo/Nam Y. Huh)](https://mapi.associatedpress.com/v2/items/ad97fbf9128441f4aca9c255f8037186/preview/preview.jpg?s=680x)
A jean skirt is displayed with a 2024 Levi's Pride collection patch and tabs at Levi's Store in downtown Chicago, Monday, June 10, 2024. Many big retailers, including Levi's, Target, Old Navy and Urban Outfitters, have put out Pride collections for years. (AP Photo/Nam Y. Huh)
![Nam Y. Huh Items from Levi's Pride collection are displayed at Levi's Store in downtown Chicago, Monday, June 10, 2024. Analysts and advocates say the marketing for Pride month is toned down compared to previous years, and at some chains, there's no trace of Pride at all. (AP Photo/Nam Y. Huh)](https://mapi.associatedpress.com/v2/items/fc4304ba73c64c0396a270b41314f1cf/preview/preview.jpg?s=680x)
Items from Levi's Pride collection are displayed at Levi's Store in downtown Chicago, Monday, June 10, 2024. Analysts and advocates say the marketing for Pride month is toned down compared to previous years, and at some chains, there's no trace of Pride at all. (AP Photo/Nam Y. Huh)
![Nam Y. Huh 2024 Levi's Pride collection tee is displayed at Levi's Store in downtown Chicago, Monday, June 10, 2024. Many big retailers, including Levi's, Target, Old Navy and Urban Outfitters, have put out Pride collections for years. (AP Photo/Nam Y. Huh)](https://mapi.associatedpress.com/v2/items/fcc9ebe59058427f9089d7ea49dc91b2/preview/preview.jpg?s=680x)
2024 Levi's Pride collection tee is displayed at Levi's Store in downtown Chicago, Monday, June 10, 2024. Many big retailers, including Levi's, Target, Old Navy and Urban Outfitters, have put out Pride collections for years. (AP Photo/Nam Y. Huh)
![Nam Y. Huh A Levi's Pride 2024 sign is shown at Levi's Store in downtown Chicago, Monday, June 10, 2024. Analysts and advocates say the marketing for Pride month is toned down compared to previous years, and at some chains, there's no trace of Pride at all. (AP Photo/Nam Y. Huh)](https://mapi.associatedpress.com/v2/items/9e5fca6463744660b5cc0046046ad870/preview/preview.jpg?s=680x)
A Levi's Pride 2024 sign is shown at Levi's Store in downtown Chicago, Monday, June 10, 2024. Analysts and advocates say the marketing for Pride month is toned down compared to previous years, and at some chains, there's no trace of Pride at all. (AP Photo/Nam Y. Huh)