Latest Marketing and advertising News

South Carolina's McMaster is now the longest serving governor at the job he loves

Jan. 29, 2025 20:53 PM EST

COLUMBIA, S.C. (AP) — Wednesday was a big day for South Carolina Gov. Henry McMaster. Yes, he gave his eighth State of the State address. And he became the Palmetto State's longest serving governor at 2,927 days, thanks in large part to his evolving political instincts over 40 years in politics...

American Express agrees to pay more than $138M to resolve investigation into sales and marketing

Jan. 16, 2025 18:25 PM EST

NEW YORK (AP) — American Express has agreed to pay more than $138 million to resolve a wire fraud investigation related to its sales and marketing practices, federal authorities announced Thursday. The New York-based financial giant provided inaccurate tax advice to customers and...

Small businesses brace themselves for potentially disruptive TikTok ban

Dec. 31, 2024 14:20 PM EST

A looming TikTok ban could affect the millions of small businesses that use the short-video social media app to help them grow their business. Desiree Hill, owner of Crown’s Corner Mechanic in Conyers, Georgia, started her business solo as a mobile mechanic. Sharing videos of her...

Notre Dame reopening spectacle caps a stellar year for luxury house LVMH

Dec. 14, 2024 08:26 AM EST

PARIS (AP) — The reopening of Notre Dame was a solemn celebration of cultural and spiritual renewal. Yet for some, the historic cathedral's revival also felt like a meticulously choreographed branding event by LVMH and other luxury conglomerates. Bernard Arnault, the lowkey...