Latest Marketing campaigns News

Minnesota sues e-cigarette maker Juul over youth vaping rise

Dec. 4, 2019 5:51 PM EST

ST. PAUL, Minn. (AP) — Minnesota Attorney General Keith Ellison sued Juul Labs on Wednesday, accusing the e-cigarette maker of unlawfully targeting young people with its products to get a new generation addicted to nicotine. The lawsuit filed in Hennepin County District Court in Minneapolis seeks to force...

Black Friday frenzy goes global - and not everyone’s happy

Nov. 29, 2019 12:48 PM EST

PARIS (AP) — People don’t celebrate Thanksgiving in France, or Russia, or South Africa - but they do shop on Black Friday. The U.S. sales phenomenon has spread to retailers across the world in recent years with such force that it’s prompting a backlash from some activists, politicians and...

Ads assail conservative legal group over Trump’s court picks

Nov. 28, 2019 6:13 PM EST

WASHINGTON (AP) — A liberal activist group is launching a digital ad campaign targeting the Federalist Society, a conservative legal organization that has championed judges appointed by President Donald Trump, such as Supreme Court Justices Brett Kavanaugh and Neil Gorsuch. The ads, to appear on LinkedIn...

4 health company executives accused in $1B fraud scheme

Nov. 25, 2019 6:14 PM EST

CHICAGO (AP) — Four former executives of a Chicago-based health-information company are accused in a $1 billion fraud scheme. An indictment unsealed Monday in Chicago federal court says Outcome Health billed clients for full ad campaigns when only some ads were placed. The company allegedly falsified ad...

South Dakota group upset Minnesota agency won meth campaign

Nov. 21, 2019 12:36 PM EST

SIOUX FALLS, S.D. (AP) — Add South Dakota ad agencies to the chorus unhappy with a state anti-meth campaign that included the provocative tagline, “Meth: We’re on it.” The South Dakota Advertising Federation is upset that the account went to a Minnesota ad agency. In a statement...

California sues e-cigarette maker Juul over ads, youth sales

Nov. 18, 2019 10:13 PM EST

WASHINGTON (AP) — California on Monday sued the nation’s biggest e-cigarette maker, alleging that Juul Labs deliberately marketed and sold its flavored nicotine products to teenagers. The lawsuit from California’s attorney general is the latest legal action against Juul, the...

South Dakota’s governor defends ‘Meth. We’re on it’ campaign

Nov. 18, 2019 9:06 PM EST

SIOUX FALLS, S.D. (AP) — South Dakota sparked online guffaws Monday by rolling out an anti-drug campaign featuring people saying, “Meth, I’m on it,” and the governor said the backlash proves the effort to raise awareness is working. The nearly $1.4 million campaign aimed at tackling...

Colorful Columbia Sportswear Co. chairwoman Gert Boyle dies

Nov. 3, 2019 6:43 PM EST

PORTLAND, Ore. (AP) — Gert Boyle, the colorful chairwoman of Oregon-based Columbia Sportswear Co. who starred in ads proclaiming her as "One Tough Mother," died Sunday. She was 95. Company spokeswoman Mary Ellen Glynn did not disclose the cause of death. Boyle, who was chairwoman of the company board of...

Clothing co. gets attention with billboard of hog-tied Trump

Oct. 18, 2019 9:10 PM EDT

NEW YORK (AP) — A clothing company has put up a billboard in New York City's Times Square that depicts President Donald Trump being hog-tied by a woman clad in its athletic wear. The 30-foot-high billboard featuring a model binding a Trump look-alike with red, white and blue rope while stomping on his...

New Facebook oversight board results to be public, exec says

Oct. 18, 2019 6:01 PM EDT

SALT LAKE CITY (AP) — A new quasi-independent oversight board will soon make decisions on some of the most difficult questions on what material belongs on Facebook's platform in a "very public way," an executive for the social-media company said Friday. The board will consider a small number of cases where...