Latest Sports marketing News

FILE - In this March 4, 2020, file photo, New Orleans Pelicans forward Zion Williamson shoots free throws prior to an NBA basketball game against the Dallas Mavericks in Dallas. Pelicans rookie Williamson says he feels like he is in good shape as he prepares to help lead New Orleans' eight-game push to make the NBA playoffs. (AP Photo/Michael Ainsworth)

Court filing alleges $400K paid to Williamson family in '18

Jul. 9, 2020 7:18 PM EDT

The legal fight over NBA rookie Zion Williamson’s endorsement potential now includes an allegation that his family received $400,000 from a marketing agency before his lone season for Duke. Prime Sports Marketing and company president Gina Ford filed a lawsuit last summer in a Florida state court, accusing...

Amazon will stop selling Redskins merchandise

Jul. 8, 2020 8:15 PM EDT

OLYMPIA, Wash. (AP) — Amazon will stop selling Washington Redskins merchandise after the football team said it would undergo a review of its name, which is considered a racial slur. The Seattle-based online shopping giant informed sellers Wednesday morning that it would be pulling Redskins merchandise...

FILE - In a Sunday, July 28, 2019 file photo, Cleveland Indians manager Terry Francona, left, has words with pitcherTrevor Bauer, right, as Bauer is taken out in the fifth inning of a baseball game against the Kansas City Royals at Kauffman Stadium in Kansas City, Mo. Francona said Sunday, July 5, 2020 that he believes the Indians need to change their name. “I think it's time to move forward,” Francona said Sunday. (AP Photo/Colin E. Braley, File)

Indians manager Francona favors nickname change for club

Jul. 5, 2020 1:49 PM EDT

CLEVELAND (AP) — Cleveland manager Terry Francona won't sidestep the hot-button topic any longer. He believes the Indians need to change their contentious nickname. “I think it's time to move forward,” Francona said Sunday. Francona's comments came two days after the Indians, amid a...

Tigers announce partnership with sportsbook operator

Jul. 2, 2020 11:18 AM EDT

DETROIT (AP) — The Tigers became the first Major League Baseball team to reach a deal with a sports gambling company, announcing a multiyear partnership Thursday with PointsBet. Detroit said the agreement will “enhance fan engagement and game-day excitement by providing access to unique experiences,...

Colts' PR staff wins football writers' Pete Rozelle award

Jun. 26, 2020 2:33 PM EDT

The Indianapolis Colts public relations staff has won the Pete Rozelle Award from the Professional Football Writers of America for its work with both local and national media. The Colts public relations staff of Steve Campbell, Matt Conti, Christian Edwards, Pamela Humphrey and interns Hayden Clark and Kaila...

Combate Americas MMA returns Aug. 28 for closed Miami show

Jun. 23, 2020 9:03 AM EDT

LOS ANGELES (AP) — Combate Americas will return to action Aug. 28 with the first of three shows from a closed set in Miami. The mixed martial arts promotion revealed its plan to The Associated Press on Tuesday. Combate, which focuses on Hispanic fighters and Spanish-speaking audiences, also will hold...

FedEx swaps NASCAR logos to spotlight Civil Rights Museum

Jun. 21, 2020 3:23 PM EDT

Denny Hamlin's longtime sponsor FedEx replaced its logos for NASCAR's race at Talladega Superspeedway to instead feature the National Civil Rights Museum. The company also donated $500,000 “in support of the museum’s mission," which chronicles the history of the civil rights movement in America....

Curtis Blaydes stifles Volkov in UFC heavyweight bout

Jun. 20, 2020 11:30 PM EDT

LAS VEGAS (AP) — UFC heavyweight contender Curtis Blaydes dominated Alexander Volkov with wrestling Saturday night, earning his fourth consecutive victory in a suffocating unanimous decision. Featherweight Josh Emmett won a unanimous decision over Shane Burgos in a thrilling joint performance during the...

FILE - In this March 6, 2020, file photo, New Orleans Pelicans forward Zion Williamson walks onto the court during the second half of the team's NBA basketball game against the Miami Heat in New Orleans. A Florida appeals court has granted Williamson’s motion to block his former marketing agent’s effort to have the ex-Duke star answer questions about whether he received improper benefits before playing for the Blue Devils. The order Wednesday shifts the focus to separate but related case between the same litigants in federal court in North Carolina. (AP Photo/Rusty Costanza, File)

Zion Williamson gets favorable ruling in lawsuit by ex-agent

Jun. 18, 2020 1:14 AM EDT

MIAMI (AP) — A Florida appeals court has granted Pelicans rookie Zion Williamson’s motion to block his former marketing agent’s effort to have the ex-Duke star answer questions about whether he received improper benefits before playing for the Blue Devils. The order Wednesday shifts the focus...

FILE - In this April 15, 2018, file photo, fans finish their food before exiting Kauffman Stadium after a baseball game between the Kansas City Royals and the Los Angeles Angels was postponed due to inclement weather in Kansas City, Mo. As lock-downs are lifted, restrictions on social gatherings eased and life begins to resemble some sense, sports are finally starting to emerge from the coronavirus pandemic. When stadiums do reopen for fans, how are teams going to drive them through the gate? (AP Photo/Charlie Riedel, File)

The Latest: Houston suspending all voluntary workouts

Jun. 12, 2020 5:45 PM EDT

The Latest on the effects of the coronavirus outbreak on sports around the world: ___ The University of Houston is suspending all voluntary workouts for its athletes after six tested positive for COVID-19 with symptoms. Houston announced it was shutting down workouts due to “an abundance of caution”...