Latest Sports sponsorship News

SC governor signs into law college athlete compensation bill

May. 07, 2021 10:48 AM EDT

COLUMBIA, S.C. (AP) — South Carolina's governor has signed into law a bill that would allow college athletes in the state to make money or other benefits from their names and images. The law allows athletes to be paid from outside organizations for autograph sessions,...

15-year-old sues for right to play in NWSL

May. 05, 2021 18:54 PM EDT

PORTLAND, Ore. (AP) — A 15-year-old has sued in federal court for the right to play in the National Women's Soccer League, which doesn't allow players under 18. The lawsuit filed Wednesday in Portland, Oregon, on behalf of Olivia Moultrie alleges the league’s age rule...

Louisiana bill would grant image rights to student athletes

Apr. 29, 2021 18:20 PM EDT

BATON ROUGE, La. (AP) — Louisiana state senators Thursday moved forward with legislation that would allow college student athletes to earn money for use of their name, image or likeness, a bill prompted by the NCAA's inaction on a policy for endorsements and sponsorship deals. ...

NCAA extends contract of President Mark Emmert through 2025

Apr. 27, 2021 22:24 PM EDT

The NCAA Board of Governors voted Tuesday to give President Mark Emmert a two-year contract extension through 2025. Emmert’s contract was set to expire in 2023, but the board voted unanimously to extend his deal, the NCAA said in a statement. The...

Utah governor defends support for NBA minority scholarship

Apr. 21, 2021 11:48 AM EDT

SALT LAKE CITY (AP) — The governor of Utah has defended his position to support a minority scholarship program sponsored by the Utah Jazz despite criticism from some who have called the program racist. Republican Gov. Spencer Cox was asked last week on a radio show...

Andretti navigates personal loss, loneliness of pandemic

Apr. 19, 2021 19:28 PM EDT

Mario Andretti is loneliest at night, when he's home alone in his sprawling Pennsylvania mansion, and there's no one to talk to but Gonzo, his 34-year-old Amazon parrot. One of the greatest racers of all time is struggling, not unlike so many people around the world...

NFL inks sports bet deals with Caesars, FanDuel, DraftKings

Apr. 15, 2021 21:33 PM EDT

ATLANTIC CITY, N.J. (AP) — Once one of the staunchest opponents of allowing people to bet legally on its games, the NFL on Thursday announced deals with three major gambling companies to become official sports betting partners. The league is partnering with Caesars...

Darlington Raceway's spring race will be called Goodyear 400

Apr. 14, 2021 11:18 AM EDT

DARLINGTON, S.C. (AP) — Darlington Raceway has partnered with tire manufacturer Goodyear to sponsor its spring NASCAR Cup Series event next month. Track officials announced Wednesday that the race on May 9 will be called the Goodyear 400. It's the first time Darlington...

100 Days: Tokyo Olympics marked by footnotes and asterisks

Apr. 13, 2021 22:01 PM EDT

TOKYO (AP) — Tokyo pitched itself as "a safe pair of hands” when it was awarded the Olympics 7 1/2 years ago. “The certainty was a crucial factor," Craig Reedie, an IOC vice president at the time, said after the 2013 vote in Buenos Aires. Now,...

Jimmie Johnson ditches vanilla label during IndyCar debut

Apr. 13, 2021 16:46 PM EDT

CHARLOTTE, N.C. (AP) — Jimmie Johnson, with wisps of gray in his beard, is a 45-year-old rookie in the IndyCar Series ready to reintroduce himself. He's a windbag, a craft-o-maniac, a guy who goes, is really into eggs and keeps things fresh. Those...