Latest Targeted marketing News

Latino group launches $10M campaign to boost voter turnout

Jul. 9, 2020 5:00 PM EDT

PHOENIX (AP) — A national organization is announcing a $10 million campaign to turn out Hispanic voters in several of this year's battleground states. Mi Familia Vota, based in Phoenix, said it will spend $7 million on get-out-the-vote measures and an additional $3 million on digital and television ads,...

FILE - In this June 25, 2020, file photo, Democratic presidential candidate former Vice President Joe Biden, center, speaks to Stacie Ritter, right, and her son, Jan, during a meeting with families who have benefited from the Affordable Care Act in Lancaster, Pa. Biden is hoping to capture Florida and other pivotal states by pushing Latino turnout rates higher than when Hillary Clinton lost to Donald Trump in 2016. (AP Photo/Matt Slocum, File)

1 ad, 3 accents: How Democrats aim to win Latino votes

Jul. 6, 2020 6:17 AM EDT

WASHINGTON (AP) — The Spanish-language ads for Joe Biden used the same slogan to contrast him with President Donald Trump — “los cuentos no pagan las cuentas,” a play on words that roughly means “telling stories won't pay the bills.” But the narrator for the version that...

Google removes misleading ads related to voting, elections

Jun. 29, 2020 7:54 PM EDT

Google said Monday it has removed misleading and fraudulent ads targeting Americans looking for information about how to vote in November's presidential election. Some of the ads charged fees for registering people to vote, while others sucked up people’s personal information for marketing purposes. The...

German legal ruling deals Facebook blow in data use

Jun. 23, 2020 12:30 PM EDT

BERLIN (AP) — Facebook’s fight against German regulators was dealt a blow Tuesday after a top court agreed with antitrust authorities that the company was abusing its dominant market position in its use of users' data to better target ads. The Federal Cartel Office, or Bundeskartellamt, last year...