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Talor Gooch is getting louder. He invests in a Professional Bull Riders team in Oklahoma

Feb. 27, 2024 15:39 PM EST

Music was blaring, light beams danced around the arena and a large video board showed highlights of recent winners. This had the sound and feel of LIV Golf, except it was a little more dangerous and tougher to keep score. This was the Professional Bull Riders series, which 30 years...